Under UK consumer rights, a seller must offer a full refund if an item is faulty, not as described or does not do what it is supposed to, and a no returns sign cannot take that right away. If you only change your mind about something bought in person, the seller does not have to refund you, but online, phone and mail orders can be cancelled for a limited time.
Key points
✓A seller must offer a full refund if an item is faulty, not as described or does not do what it is supposed to, and customers have exactly the same rights when they buy in a sale as when they pay full price.
✓It is illegal to restrict or take away customers' rights, or to mislead them about their rights, for example with a sign saying a shop does not accept returns or offer refunds.
✓If you no longer want something you bought in person, such as the wrong size or colour, the seller does not have to refund you unless you bought it without seeing it.
✓Online, mail and telephone customers can cancel for a limited time even if the item is not faulty: tell the seller within 14 days of receiving it, then return it within a further 14 days.
✓Customers have up to 6 years to make a claim for an item they bought (5 years in Scotland), but the short-term right to reject for a full refund lasts 30 days.
Legal right to a refund (faulty goods)
GOV.UK says a seller must offer a full refund if an item is faulty, not as described or does not do what it is supposed to. This right:
✓Yes: Cannot be taken away by a no refunds sign or policy: it is illegal to restrict or take away customers' rights, or to mislead them about their rights
✓Yes: Is the same for sale items: customers have exactly the same rights to refunds when they buy items in a sale as when they buy them at full price
✓Yes: Includes the short-term right to reject, which lasts 30 days beginning with the first day after ownership has transferred, the goods have been delivered and, where the contract requires the trader to install the goods or take other action, the trader has notified you that it has been done
✓Yes: Means a refund without undue delay, and in any event within 14 days beginning with the day the seller agrees you are entitled to one
✓Yes: Can mean a repair or replacement instead: GOV.UK says a seller must repair or replace an item returned within 6 months, unless it can prove the item was not faulty when it was bought
✓Yes: Lasts for up to 6 years to make a claim for an item (5 years in Scotland)
✓Yes: Allows the seller to ask for proof that you bought the item from them, which could be a sales receipt or other evidence such as a bank statement or packaging
GOV.UK says a seller does not have to refund a customer who:
✗No: Knew the item was faulty when they bought it
✗No: Damaged the item by trying to repair it themselves or getting someone else to do it, though they may still have the right to a repair, replacement or partial refund
A "no refunds on sale items" sign does not change your rights. GOV.UK says it is illegal to restrict or take away customers' rights or to mislead them about their rights, for example by displaying a sign that says you do not accept returns or offer refunds. For advice, contact Citizens Advice in England and Wales on 0808 223 1133, Advice Direct Scotland on 0808 164 6000 or Consumerline in Northern Ireland on 0300 123 6262. GOV.UK says the helpline can refer your complaint to local Trading Standards officers. See also our faulty goods guide.
No legal right to a refund (change of mind in store)
GOV.UK says a seller does not have to refund a customer who no longer wants an item bought in person, for example because it is the wrong size or colour, unless they bought it without seeing it. Check the shop's own returns policy before you buy.
✗No: No legal right to a refund for an item bought in person that you no longer want, such as the wrong size or colour
✗No: A seller only has to accept returns from the person who bought the item
GOV.UK says that in some cases a seller must offer a refund if the customer changes their mind. Online, mail and telephone orders are covered in the next section.
Online shopping, 14-day cooling off period
GOV.UK says online, mail and telephone order customers have the right to cancel their order for a limited time even if the item is not faulty. Under the Consumer Contracts Regulations 2013, you can cancel a distance or off-premises contract at any time in the cancellation period without giving any reason. See our online shopping guide for more.
✓Yes: The cancellation period ends 14 days after the day the goods come into your physical possession, or the physical possession of a person you named, other than the carrier
✓Yes: You must tell the seller you are cancelling, using the model cancellation form or any other clear statement
✓Yes: If you send that notice before the end of the cancellation period, you are treated as having cancelled in time
✓Yes: You must send the goods back, or hand them over, without undue delay and in any event within 14 days of telling the seller
✓Yes: The seller must refund all payments, including the cost of standard delivery, without undue delay and within 14 days of getting the goods back, or of your evidence that you sent them back if that is earlier, where the seller has not offered to collect them
✓Yes: The refund must use the same means of payment you used, unless you expressly agree otherwise, and the seller cannot charge a fee for it
✓Yes: You can handle the goods in the same way you would in a shop, for example trying an item on or taking it out of the box
✓Yes: You pay the direct cost of returning the goods, unless the seller agreed to pay it or did not tell you that you would bear it
The right to cancel does not apply, or is lost, for:
✗No: Goods made to your specification or clearly personalised
✗No: Goods liable to deteriorate or expire rapidly
✗No: Newspapers, periodicals and magazines, other than subscriptions
✗No: Sealed goods not suitable for return for health or hygiene reasons, once they are unsealed after delivery
✗No: Sealed audio or video recordings and sealed computer software, once they are unsealed after delivery
✗No: Goods that become mixed inseparably with other items after delivery
✗No: Digital content not on a tangible medium, once supply has begun after you gave your consent and acknowledged you would lose the right to cancel
The seller may recover an amount from you if the value of the goods is diminished by handling beyond what is necessary to establish their nature, characteristics and functioning. This includes handling that goes beyond the sort a shop might reasonably allow.
Getting a refund when a business has closed
The Financial Ombudsman Service says your bank or lender may be able to help with a refund, repair or replacement if you paid by credit or debit card, a fixed sum loan or certain catalogue shopping accounts, by raising a chargeback or considering a Section 75 claim. See our chargeback guide.
✓Yes: Credit card: ask your card provider about a Section 75 claim, which can apply where the cash price is more than £100 but not more than £30,000
✓Yes: Debit card or charge card: Section 75 does not apply, but your card provider may still be able to help through the chargeback process
✓Yes: A chargeback usually has to be raised within around 120 days, though time limits might be longer or shorter, so follow problems up promptly
✓Yes: Goods that never turned up, or a service the supplier never provided, are often valid reasons for a chargeback
✓Yes: If a travel company has stopped trading, you can still speak to your bank or lender about a Section 75 or chargeback claim, especially if there is no ATOL or ABTA cover
Section 75, your credit card company's joint liability
Section 75 of the Consumer Credit Act 1974 gives you a like claim against the creditor for a misrepresentation or breach of contract by the supplier, and the creditor and supplier are then jointly and severally liable to you. The Financial Ombudsman Service says it applies if you paid some or all of the cost by credit card, point-of-sale loan or certain catalogue shopping accounts and the cash price is more than £100 but not more than £30,000. See our Section 75 guide.
✓Yes: You can raise a claim against your bank or lender for a breach of contract or misrepresentation by the supplier of goods or services
✓Yes: It is the cash price that matters, not what you paid on your credit card: Section 75 applies even if you only made part of the payment using credit
✓Yes: Where the cash price is over £30,000, a lender might still be responsible under Section 75A
✓Yes: Buy Now Pay Later: the FCA started regulating deferred payment credit on 15 July 2026, and where the lender and supplier are different businesses you may be able to get a refund from the lender if something goes wrong, because Section 75 is available
The Financial Ombudsman Service says Section 75 does not apply if:
✗No: You paid with a debit card or a charge card, although your card provider may still be able to help through the chargeback process
✗No: The credit was given under an overdraft or general-purpose bank loan
✗No: You paid using cash, credit card cheque or a bank transfer
The Financial Ombudsman Service says that when claiming you should tell the bank you want help with something you paid for using a card or loan they provided, and ask them to consider chargeback and Section 75.
Am I entitled to a refund if I simply change my mind in a shop?
No. GOV.UK says a seller does not have to refund a customer who no longer wants an item bought in person, for example because it is the wrong size or colour, unless they bought it without seeing it. If the item is faulty, the faulty goods rights above apply instead. Online, mail and telephone orders have a separate right to cancel.
What is the 14-day cooling off period for online purchases?
When you buy online, by phone or by mail, you can cancel without giving a reason. The cancellation period ends 14 days after the goods come into your physical possession. You must tell the seller you are cancelling and send the goods back within 14 days of telling them. The seller must refund you within 14 days of getting the goods back, or of your evidence that you sent them back if that is earlier.
What is Section 75 protection?
Section 75 of the Consumer Credit Act 1974 lets you raise a claim against your bank or lender for a breach of contract or misrepresentation by the supplier of goods or services. The Financial Ombudsman Service says it applies if you paid some or all of the cost by credit card, point-of-sale loan or certain catalogue shopping accounts and the cash price is more than £100 but not more than £30,000, even if you only made part of the payment using credit.
Can a shop offer a gift card instead of a refund?
Not if you are entitled to a refund and have not agreed to something else. For faulty goods under the Consumer Rights Act 2015, and for a cancelled online, phone or mail order under the Consumer Contracts Regulations 2013, the seller must refund you using the same means of payment you used, unless you expressly agree otherwise, and cannot charge a fee for the refund.
What can I do if a retailer refuses a refund I am legally entitled to?
You can call Citizens Advice in England and Wales on 0808 223 1133, Advice Direct Scotland on 0808 164 6000 or Consumerline in Northern Ireland on 0300 123 6262, and GOV.UK says the helpline can refer your complaint to local Trading Standards officers. If you paid by card, ask your card provider about a chargeback or Section 75 claim. You can also make a court claim: in England and Wales money claims of up to £10,000 are generally dealt with as small claims, and in Scotland simple procedure applies to claims worth less than £5,000.
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https://www.knowyourrightsuk.com/consumer/refunds
Know Your Rights UK. "Refunds & Returns: When You Have a Legal Right and When You Don't." Know Your Rights UK, https://www.knowyourrightsuk.com/consumer/refunds