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Digital Products: Your Rights When Downloads, Apps and Subscriptions Go Wrong

Last updated: Checked against primary legislation on legislation.gov.uk

Digital content has its own set of consumer rights under the Consumer Rights Act 2015 (Part 1, Chapter 3). Whether it is a downloaded game, a faulty app, a streaming service that does not work, or software that corrupts your files, you have clear legal rights to a repair, replacement, or price reduction. These rights apply whether you paid once or through a subscription.

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What counts as digital content?

The Consumer Rights Act 2015 defines digital content as data produced and supplied in digital form, including:

  • Downloaded games, music, films, e-books, and software
  • Apps (mobile and desktop)
  • Streaming services (Netflix, Spotify, Disney+, etc.)
  • Cloud storage services
  • In-game purchases and downloadable content (DLC)
  • Antivirus software and productivity tools
  • Online courses and digital subscriptions
Physical media (a DVD or USB stick with software) is covered by the goods rules, not the digital content rules. But the rights are similar in practice, satisfactory quality, fit for purpose, as described.

Your basic rights for digital content

Under the Consumer Rights Act 2015, digital content you pay for (or receive as part of a paid contract) must be:

  • Of satisfactory quality: free from minor defects, reasonably durable, and meeting the standard a reasonable person would regard as satisfactory
  • Fit for a particular purpose: if you told the trader what you needed it for, it must meet that purpose
  • As described: matching any description given, including in advertising, specifications, or previews
Free digital content is not covered in the same way, but if it was provided as part of a contract (e.g. a free app that unlocks paid features), the same quality standards apply to those paid elements.

What remedies can you claim?

If digital content fails to meet the required standards, you have a tiered set of remedies:

1
Repair or replacement (first remedy)
You can ask the trader to repair the fault or provide a replacement copy. The repair or replacement must be done within a reasonable time and without significant inconvenience to you. The trader cannot charge you for this.
2
Price reduction (if repair/replacement fails)
If repair or replacement is impossible, takes too long, or still leaves the content faulty, you are entitled to a price reduction. This can be up to the full price, but unlike goods, there is no automatic right to a full refund for faulty digital content.
3
Damages for damage caused to your device
Uniquely, the Consumer Rights Act allows you to claim compensation if the digital content damages your device or other digital content. For example, if a downloaded app corrupts files on your device, you can claim the cost of putting that right.
Note: there is no 30-day right to reject for digital content (unlike physical goods). Once you have downloaded or started to use digital content, your primary remedies are repair or replacement, then a price reduction. Plan accordingly before purchasing.

Subscriptions, ongoing rights

If you pay for an ongoing subscription service (streaming, software, cloud storage), the standards apply to the service throughout the subscription period, not just when you first sign up.

  • If the service degrades significantly during your subscription (e.g. features are removed, quality drops), you may be entitled to a price reduction for the period affected
  • Auto-renewal: under the Digital Markets, Competition and Consumers Act 2024 (DMCCA), subscription traders must now send renewal reminders and make cancellation straightforward, your right to cancel on short notice is protected
  • If a subscription service closes down, you may be entitled to a refund for unused paid periods, claim against the company (or via chargeback if recently paid by card)
  • Free trial to paid subscription: if you were not clearly informed of the switch to paid, you can dispute the charges
The DMCCA 2024 (in force from 2025/26 onwards in stages) strengthens protections against subscription traps: mandatory pre-contract information, clear cancellation mechanisms, and reminder notices before free trials convert to paid subscriptions.

Automatic updates and changed content

Digital products often update automatically. Under the Consumer Rights Act, updates must maintain the standard of the content, an update cannot make it worse:

  • If an automatic update breaks functionality you had when you bought the content, the trader is in breach
  • You have the right to refuse updates, but if the trader can show the fault would not have occurred had you accepted the update, your rights may be limited
  • For ongoing services (like cloud software), the trader must provide updates that maintain the required standard throughout the contract period

How to make a complaint

1
Contact the trader in writing
Email or use the company's support system. State clearly: what the problem is, when it started, what you have done to resolve it, and what remedy you want (repair/replacement or price reduction). Keep a record of all correspondence.
2
Escalate if they refuse
If the trader refuses your valid consumer rights claim, write a formal letter before action stating you will refer the matter to Trading Standards or bring a Small Claims Court claim within 14 days if the matter is not resolved.
3
Chargeback via your bank
If you paid by credit or debit card, contact your bank and request a chargeback on the grounds that the goods were not as described or not fit for purpose. For credit cards over £100, Section 75 of the Consumer Credit Act 1974 gives you an additional claim against the card issuer.
4
Alternative Dispute Resolution or Small Claims
For amounts up to £10,000 in England and Wales (£5,000 in Scotland), you can bring a claim in the Small Claims Court. Trading Standards can also investigate systematic breaches, though they do not pursue individual claims.

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Need to take action? It can draft a ready-to-send formal letter for you (optional, from £4.99).
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Frequently asked questions

I downloaded a game and it does not work as described, am I entitled to a refund?

You are entitled to a repair or replacement first. If that fails or is not possible, you can claim a price reduction up to the full amount. Many gaming platforms (Steam, PlayStation Store, Xbox) have their own refund policies which may be more generous than the statutory minimum, check these first before relying on your legal rights.

A streaming service removed content I was watching mid-subscription, can I claim anything?

Possibly. If the removal of content represents a significant change that means the service is no longer fit for purpose or as described, you may be entitled to a price reduction for the remaining subscription period. Contact the provider first; if they refuse, you can pursue via chargeback or small claims.

My antivirus software caused my computer to crash and I lost files, can I claim?

Yes. Under the Consumer Rights Act 2015, you can claim damages if digital content (including software) damages your device or other digital content. The damage must be caused by the digital content, and the trader must have had reasonable cause to know this could happen. Document the damage carefully, take screenshots, get a quote for repairs, list files lost.

Does my right to cancel a subscription give me a refund for months already paid?

Generally no, cancellation gives you the right to stop future payments, not a refund for past usage. However, if you were signed up without clear notice of the cost, if the service has been consistently faulty, or if a free trial converted to paid without proper warning, you may have grounds to dispute past charges via your bank.

Related guides

Refunds
Your rights to refunds for physical goods.
Subscription Traps
Cancelling subscriptions and the DMCCA 2024 rules.
Chargeback
Claiming money back through your bank when a trader refuses.
Small Claims
Taking a trader to the Small Claims Court.

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Know Your Rights UK. "Digital Products: Your Rights When Downloads, Apps and Subscriptions Go Wrong." Know Your Rights UK, https://www.knowyourrightsuk.com/consumer/digital-products